Tipping Point Intro and Chapter 1 Summary

The book The Tipping Point by Malcolm Gladwell addresses the idea of small, little trends can cause a gigantic revolution over night. For instance; the example with the Hush Puppies shoe company; they were pretty much down and out, and were about to call it quits. When all of the sudden some people who decided to separate themselves from the usual crowd bought pairs of Hush Puppies. It started a massive trend which seemed to be over night. Something that makes an actual "tipping point" moment is the speed in which the trend progresses. The faster, the better is the case for Gladwell's algorithm on a tipping point moment; along with the three main rules of his tipping point; the law of the few, the stickiness factor and the power of context.